Andrew Seunghyun Kim‘s new concept for Coke bottles aims to transform the structure of the product to cubic bottled drinks, allowing a significant gain in storage space and efficiency for recycling. The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. The bottle is made of 100% sugar cane byproducts, and it collapses 66% smaller than its original size.
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